N.p. N.p., circa early 1950s. Two vintage black and white photographs advertising the legendary Ohrbach's department store in the Wilshire Prudential Insurance Company building (today home of the Screen Actors Guild). An strong example the apex of its mid-century design in Los Angeles. Stamped on the verso by Woro Studio, the agency who shot and struck the photographs for the store's use at
Ohrbach's was a moderately-priced department store with a merchandising focus primarily on clothing and accessories. From its modest start in 1923, Ohrbach's expanded dramatically after World War II and opened numerous branch locations in the metro areas of New York, New Jersey and Los Angeles. The growth of the fashion industry in California encouraged the company's expansion to the state, and the firm employed the services of a buying office in Los Angeles as early as 1939, and opened its own office in 1945
In 1948, Ohrbach's leased three floors and the mezzanine in a wing of the Prudential Insurance Company building, designed by Welton Becket and William Wurdeman, on Wilshire Boulevard's Miracle Mile. The success of the Miracle Mile store led the firm to open another branch in Downtown Los Angeles in 1953, when it acquired the twelve-story Milliron's building at 5th and Broadway.
8 x 10 inches. About Fine.