Various cities: Various, Circa 1950s. Collection of 140 vintage photographs of department store window displays, 9 of which are double weight. Eight photographs dated 1948, four dated 1949, with the rest being circa 1950s. Nearly two thirds with stamps on the verso or other identifying information for the photographers or photography studios.
Roughly half of the photographs feature window displays from Peck & Peck, a New York based chain that at its peak had 78 stores across the United States, including images from its flagship store on 5th Avenue in New York. Also included are 26 photographs of displays at the nearby Stern's, as well as 19 photographs from photography studios in Southern California, including Los Angeles, Long Beach, and Pasadena, 8 of which are identified as being from Buffum's stores.
The window displays in this collection predominantly feature mannequins showcasing women's clothing and accessories, with a smaller number featuring children and teens, and occasional ones focused on furniture or household decorations. The displays are arranged in such a way that they create abstract, aspirational narratives around travel, parties, and leisure activities, in retrospect giving historical context (not to mention a surreal, frozen-in-time quality) to the Mid-century modern design and fashion. Taken as a whole, a fairly comprehensive look at the focus and psychology of women's advertising and fashion in the American mid-century.
10 x 8 inches. Generally Very Good plus to Near Fine, with slight curling.