Archive of advertising and photographs for the Good Times custom van company, 1978

Arlington, TX: Good Times, 1978. Archive consisting of a full-color sales brochure and nine vintage, borderless, color photographs for custom vans built by the Good Times company of Arlington, TX.

A custom, or conversion, van is one that contains various after market modification, often done by third party companies such as Good Times, which operated from the early 1970s through the 1980s, coinciding with the peak of the van customization era. Customization could include simply modifications like new pant jobs, and engine or other mechanical upgrades, to complete re-designs of both the interior and exterior of the vehicle. These alterations could be both practical, such as converting a van to a camper, or purely aesthetic, with interior lighting, shag carpeting, and Frank Frazetta-inspired artwork being some examples. The increased popularity of minivans and SUVs slowed production and sales of full sized vans beginning in the late 1980s and brought about an end to the large scale business of van conversion, although both individuals and small shops continue today.

Included is a 20 page sales brochure, photo-illustrated throughout in full-color, containing descriptions of the various customized vehicles offered for sale by Good Times in 1978. These include not only models of vans, such as "The Admiral" and "The Weekender," but also pickup trucks and jeeps. Laid in to a single pocket folder at the rear are several flyers, including a dealer price list, order form, and detailed specifications for the customization options for each van.

Also included are nine color photographs of Good Times vans, presented to NASCAR drivers at the Daytona race track, circa 1978, featuring images of each driver posing with a van that bears their name, including Richard Petty, David Pearson, Cale Yarbrough, Darrel Waltrip, and Bobby Allison, as well as the vans being driven on the racetrack.

Brochure Near Fine in stapled wrappers, with some light rubbing.

Photographs 10 x 8 inches. Fine. Housed in a generic three hole punch folder, with a paper label that erroneously identifies the racetrack as the Charlotte Motor Speedway, although the photographs themselves are self-evidently taken at Daytona.

[Book #149349]