Collection of 29 original promotional photographs of the Lockheed L-1011 TriStar commercial jetliner on its debut, circa 1970s

Burbank, CA: The Lockheed-California Company, Circa 1970s. Collection of 29 vintage matte-finish color photographs produced by the Lockheed Corporation to promote their then-new Lockheed L-1011 TriStar jetliner, a wide body commercial passenger plane. The photographs were taken entirely in a cutout model of the plane constructed at a Lockheed facility. Also included with the photographs is an illustrated card brochure, with a photograph of the plane in flight on the recto and sales text to the verso.

Marketed as the "Rolls Royce of jetliners," the L-1011 TriStar jetliner was the third wide body airliner to enter commercial operations, shortly after the Boeing 747 and the McDonnell Douglas DC-10. Lockheed's promotional photographs highlight the plane's capacious passenger cabin, complete with colorful seat and carpet designs, a whimsically illustrated meal trolley, bright yellow flight attendant uniforms sported by dead-eyed young women, and, appropriately, a Jerry Lewis picture for the in-flight movie. An idyllic glimpse into the mid-century air travel experience.

Photographs 8 x 10 inches, brochure 11 x 8.5 inches. All materials Near Fine.

[Book #154483]

Price: $1,250.00