Original unused Coca-Cola concession Poster, circa mid 1950s

N.p. Coca-Cola, Circa mid 1950s. Vintage Coca-Cola concession poster, circa mid 1950s. A three color, unused poster, published by Coca-Cola, featuring an illustration of a Black football player about to pass a football. Made for use in concessions and to display game schedules at American high schools. Notably there is no face mask on the helmet in the illustration, a trend that didn't come about until the late 1950s.

An early example of multicultural marketing by the soda giant. Coca-Cola began marketing to an African American audience in the 1950s, the earliest examples being a 1952 ad campaign featuring Olympic champions Alice Coachman and Jesse Owens, and a 1953 ad campaign featuring football stars Marion Motley, Bill Willis, Emlen Tunnel, and Leonard Ford.

13.5 x 21.5 inches. Near Fine, with a small bump to the lower left corner.

[Book #154558]