Original Chesterfield King Cigarettes Advertisement featuring Hoppy Adams, circa 1955

Durham, NC: Liggett and Myers, Circa 1955. Vintage four-color cigarette advertisement poster, circa 1955. One of the earliest examples of cigarette advertising targeting the African American market, featuring beloved Maryland disc jockey Hoppy Adams, one of the most popular disc jockeys for "race music," gospel, soul, and rhythm and blues during the 1950s.

In 1955, Liggett and Myers, Chesterfield's parent company, began one of the earliest cigarette advertising campaigns aimed at the African American market, advertising heavily in magazines such as Ebony, Our World, and Tan, as well as designing advertising for storefronts and retail locations (such as the poster on offer here). The campaign also included the underwriting of a series of documentary films affiliated with Chesterfield cigarettes, highlighting African American achievements, which were screened at predominately African American theaters, as well as over 100 African American colleges, where free cigarettes were distributed during the screenings.

Born Charles W. Adams, Jr., Hoppy Adams was a much-adored radio personality on Annapolis-based WANN radio station, one of the earliest stations to cater to the African American community. Adams quickly became WANN's star personality, and remained so for over 30 years. By the late 1950s WANN boasted the largest African American radio market outside of New York.

19.5 x 22.5 inches. Near Fine.


[Book #156765]