Collection of 26 original mid-Atlantic roadside alert signs with advertisements, circa 1930s-1940s

N.p. N.p., Circa 1930s-1940s. Collection of 26 vintage photographs, 21 of which are double weight, two matte finish, of mid-Atlantic roadside alert signs with advertisements, circa 1930s-1940s. Three with annotations in holograph pencil on the verso, two of rudimentary maps and one of a rough sketch for a Champion spark plug ad.

The collection contains thirteen photographs of alert signs advertising Champion spark plugs, seven advertising hotels (the Biltmore in Dayton, Ohio, Hotel Sinton in Cincinnati, Ohio, Hotel Adelphia in Philadelphia, Pennsylvania, Hotel Schenley in Pittsburgh, Pennsylvania, Hotel Webster Hall in Detroit, Michigan, and two for Hotel Elizabeth Carteret in Elizabeth, New Jersey), three advertising radio stations (WJW and WADC of Akron, Ohio and WSPD of Toledo, Ohio), and three of various automobile and travel related businesses.

Ostensibly designed to warn drivers of forthcoming cross roads, turns, or junctions, the roadside alert signs presented here were perhaps more effective for the prime advertising real estate of their plinths. The top circular "alert" section, containing text or symbols of approaching traffic changes, and usually containing a center piece of reflective glass, often with reflective beads on intersection, turn symbols, or text, was mounted to a large freestanding base, used for advertising automobile products, radio stations, local businesses, and travel locations.

8 x 10 inches. Very Good plus to Near Fine, some light edgewear overall, and several with even fading.


[Book #157046]