Original Dell Publishing promotional paperback display case, circa 1950s

N.p. Dell Publishing, Circa 1950s. Vintage Dell Publishing promotional wooden case, produced to display paperback books, circa 1950s. The case promotes Dell's 25 cent series, with seven shelves and two dividers per shelf.

Dell began publishing genre fiction in paperback form in 1942, when mass market paperbacks were still relatively fresh on the American market. The paperbacks would become recognizable for their "mapbacks," referring to maps printed on the rear wrappers that corresponded to locations used in the book, typically used for Dell's mystery and detective fiction.

55.5 x 14 inches. Seven shelves. About Very Good plus, moderately worn and rubbed.

[Book #157720]