Avant Garde magazine, Issues 3, 7, 8, 13, and 14

New York: Avant Garde, 1968-1971. Collection of five issues of the seminal 1968-1971 art magazine. Represented in the set are issues 3, 7, 8, 13, and 14.

"Avant Garde" magazine was founded by publisher Ralph Ginzburg and noted graphic designer Herb Lubalin in New York in 1968. The publication was the pair's third collaboration, following "Eros" magazine (1962) and "Fact" magazine (1964-1967). A provocative endeavor, "Avant Garde" used satire and caustic imagery to criticize American society and government, making liberal use of crude language and sexual imagery throughout its four year run. The periodical spanned 14 issues, ultimately folding as a result of Ginzburg losing a federal obscenity lawsuit for his prior, more openly prurient publications, and subsequently being sentenced to five years in prison. "Avant Garde" is perhaps best remembered today as the originator of the eponymous geometric, sans serif typeface, designed by Lubalin for the magazine's logo font.

All five issues 11 x 11.25 inches, in perfect bound wrappers. Very Good plus, with light edgewear and rubbing on the wrappers.

[Book #157893]